How VBCE Optimized Web Pages for Google Ads Success Without a Full Website Refresh

Vancouver Bullion & Currency Exchange (VBCE) is a leading provider of foreign exchange and precious metals services in Canada. With a reputation for competitive rates and exceptional service, VBCE offers a wide range of solutions for individuals and businesses, including currency exchange, international payments, and bullion trading. Whether you’re traveling, investing, or managing global transactions, VBCE ensures secure and efficient financial exchanges tailored to your needs.

Challenge

In Q3 2024, Vancouver Bullion & Currency Exchange (VBCE) set out to expand its reach among individuals and businesses in British Columbia with recurring foreign exchange (FX) needs.

Fractional CMO partner, Hemera Growth Group, worked with VBCE to develop a marketing strategy to meet their business objectives and brought in Ollo Metrics to develop and implement a multi-channel digital media campaign to attract and convert high-value clients with Foreign Exchange needs. The strategy included Paid Social, Display and Search campaigns, optimized landing pages, and paid content distribution

By designing a customer journey that guided potential clients from awareness to conversion, VBCE effectively segmented its audience and delivered personalized messaging at each stage. These efforts resulted in stronger engagement and high-value lead generation, reinforcing VBCE’s position as a trusted leader in foreign exchange services.

Solution

We solved this by…

Personalized Web Experiences: Creating SEO-friendly, conversion-optimized web pages tailored to high-value customer segments.
Targeted Messaging: Developing audience-specific messaging and creative to attract and engage the right clients.
Lead Capture: Building conversion-optimized online forms to streamline lead generation.
Full-Funnel Strategy: Leveraged search, social, and programmatic ad campaigns to drive awareness and conversions.
Campaign Optimization: Added new audience segments, keywords, budget allocations, and tactics to scale up campaigns.

Results

▲ 48.4%

Increase in Google CTR

▲ 108%

Increase in LinkedIn CTR

▲ 35%

Increase in New Website Users

▲ 3.8%

Increase in Google Ads Conversions Rate

*This conversion rate increase happened even while changing from “click conversions” to detailed “form completions”. With the website changes, the overall website conversion rate dropped by 6%, but led to higher-quality leads and a better customer experience. Even amidst the overall 6% drop, Google Ads conversion rate still increased by 3.8%.

*Comparison between Q2 (April – June 2024) & Q3 (July – September 2024)

What Our Clients Have to Say

I’ve had the pleasure of working with Ollometrics for over a year now, and I can confidently say they have been nothing short of outstanding. From day one, their team has consistently demonstrated professionalism, creativity, and have taken the time to understand our company and goals.

What sets them apart is their ability to combine strategic thinking with innovative execution. Whether it’s crafting compelling campaigns, optimizing our digital presence, or diving into data analytics, they always go above and beyond. Their communication is clear, timely, and proactive — it truly feels like they’re an extension of our in-house team.

Thanks to their efforts, we’ve seen measurable growth in engagement, brand awareness, and overall ROI. But beyond the numbers, what really stands out is how much they genuinely care about our success. Warren, Avneet and Giovanna have been nothing short of fantastic. It’s rare to find a partner that’s this dedicated, collaborative, and inspiring to work with.

If you’re looking for a marketing agency that brings both heart and hustle to the table, I couldn’t recommend Ollometrics more highly.

Eric Low

VP Retail Sales, Business Development at Vancouver Bullion & Currency Exchange

Talk With Us About Your Digital Marketing Needs

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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.

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info@ollometrics.com
604-398-8844
301-1290 Howe St.,
Vancouver, BC, V6Z 0C2
Canada

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