Programmatic Advertising Serivces
Use programmatic advertising to scale digital campaigns in all shapes and sizes across hundreds of ad networks. With programmatic ads, you’ll be able to access multiple ad placements, including mobile, desktop, tablet, audio, digital outdoor and connected TV; All while our team uses detailed demographic targeting and transparent reporting to optimize campaigns in real-time.
Engage Your Audience with Programmatic Advertising
Programmatic advertising allows you to reach audiences across devices and networks. Your audience won’t just see you on Facebook or Google: they’ll see you everywhere! We choose targeting based on detailed audience research and leverage algorithmic bidding to show your ads to the right people in the right context. This results in:
Your Programmatic Advertising Management Plan
We’ll create target audiences based on detailed customer demographic research, search behaviour, and lookalike audiences.
Create Targeted Ads
Next, we’ll create targeted campaigns which A/B test ad variations, creative, and audiences. This improves your conversion rates and maximizes the effectiveness of your budget. It also helps you learn more about your target audience.
Measure and Retarget
We’ll double down on the best performing ads to increase the value of each new visitor to your site. We’ll also use retargeting ads to re-engage people and drive conversions on your website.
Full Funnel Strategies
Programmatic Advertising Services at Ollo Metrics
We provide transparency and control for programmatic advertising campaigns across display, video, mobile, Connected TV, audio, and other mediums – all reported on in your custom dashboard:
Contextual Keyword Targeting
A strategy that allows you to create keyword lists to target or block based on the content on sites within your digital advertising campaign. Expand your search advertising by placing ads on websites with content that matches your keywords and phrases.
Contextual Category Targeting
A strategy that allows you to target sites belonging to specific categories. How a website is categorized is defined by the publisher. Use this cost-effective strategy to advertise on websites or apps your customers are visiting.
First-party & CRM Data Targeting
Leverage your most valuable asset and maximize your campaigns with customer relationship management (CRM) and first-party data. The CRM Onboarding tool allows you to bring offline data online to uncover your most valuable users and create highly-targeted custom audiences.
Your audience is 1.4 times more likely to convert when they’re targeted on multiple devices. Increase the amount of biddable inventory for your audience in programmatic auctions, expand your reporting, and create a holistic advertising campaign.
IP Address Targeting
Increase the precisions of your campaign’s geolocation strategies with IP Address targeting, which is commonly used in B2B campaigns. IP Address targeting is the process of targeting specific places or users based on their Internet Protocol address.
Third-party Data Targeting
Third-party data is data aggregated and curated through outside data partners to reach your most relevant and scalable audiences. This lets you target based on a person’s interests, demographics, purchase behavior, and online behavior using third-party data.
Geofencing & Geoframing
Geofencing and geoframing are two forms of geolocation targeting that enable marketers to target individuals based on specific hyperlocal geolocation data. They Reach individuals at a conference, event, or workspace when you don’t have first-party data on them.
A strategy that allows you to choose individual websites where you want your ads to appear. You can serve ads on specific websites or block sites that you don’t want your ads shown on.
Native creative is a creative asset type that often places on content-focused sites like news publications and appears as Sponsored posts at the end of an article. Engage your audiences instead of disrupting the user experience with an ad format that fits seamlessly within its context.
Connected TV & OTT
This is an emerging creative channel that enables targeting to any television set used to stream video over IP via onscreen media platform. Therefore, with connected TV advertising, you can reach TV viewers through emerging devices, like Roku, Sling VB, and more.
It can expand your search strategy to display advertising with search retargeting through custom audiences created by specialized data partners including Cross Pixel, Datonics, and others.
Website Visitor Retargeting
This targeting retargets users that were on your website. This can be used in retargeting for Medical companies (among others) that are restricted from retargeting on Google due to privacy policies.
Talk With Us About Programmatic Advertising Management
Schedule a free 30-min discovery call with Ollo Metrics and make sense of your digital marketing.
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