Programmatic Advertising Services
Use programmatic advertising to get the most from your digital marketing by scaling digital campaigns across hundreds of ad networks in all shapes and sizes. With programmatic marketing, you’ll be able to access multiple ad space placements, including mobile, desktop, tablet, audio, digital outdoor and connected TV. In addition, our team uses detailed demographic targeting and transparent reporting to optimize campaigns in real-time.
Engage Your Audience with Programmatic Advertising
Our programmatic advertising services can help you reach audiences across a broader range of devices and networks. Your audience won’t just see you on Facebook or Google: they’ll see you everywhere! As your programmatic agency, we choose targeting based on detailed audience research and leverage algorithmic bidding to show your ads to the right people in the proper context. This results in:
- Greater scalability of campaigns
- More data to refine your audiences
- Higher contextual relevance of ads
- Faster time-to-market
Your Programmatic Advertising Management Plan
Build Audiences
We’ll create target audiences based on detailed customer demographic research, search behaviour, and lookalike audiences.
Create Targeted Ads
Next, we’ll create targeted ad campaigns that A/B test ad variations, creativity, and audiences. This improves your conversion rates and maximizes the effectiveness of your budget. It also helps you learn more about your target audience.
Measure and Retarget
We’ll double down on the best-performing programmatic ads to increase the value of each new visitor to your site. We’ll also use retargeting ads to re-engage people and drive conversions to your website.
Full Funnel Strategies
Programmatic Advertising Services at Ollo Metrics
As a premium Programmatic Advertising Agency, we provide transparency and control for programmatic advertising campaigns across display, video, mobile, Connected TV, audio, and other mediums – all reported on in your custom dashboard:
- Social Media Platforms
- Digital video-streaming services
- Mobile apps
- Banner ads
- Native advertising
Contextual Keyword Targeting
A strategy that allows you to create keyword lists to target or block based on the content on sites within your digital advertising campaign. Expand your search advertising by placing ads on websites with content that matches your keywords and phrases.
Contextual Category Targeting
A strategy that allows you to target sites belonging to specific categories. How a website is categorized is defined by the publisher. Use this cost-effective strategy to advertise on websites or apps your customers are visiting.
First-party & CRM Data Targeting
Leverage your most valuable asset and maximize your campaigns with customer relationship management (CRM) and first-party data. The CRM Onboarding tool allows you to bring offline data online to uncover your most valuable users and create highly-targeted custom audiences.
Cross-device Targeting
Your audience is 1.4 times more likely to convert when targeted on multiple devices. Increase the amount of biddable inventory for your audience in programmatic auctions, expand your reporting, and create a holistic advertising campaign.
IP Address Targeting
Increase the precisions of your campaign’s geolocation strategies with IP Address targeting, which is commonly used in B2B campaigns. IP Address targeting is targeting specific places or users based on their Internet Protocol address.
Third-party Data Targeting
Third-party data is aggregated and curated through outside data partners to reach your most relevant and scalable audiences. Using third-party data lets you target based on a person’s interests, demographics, purchase behaviour, and online behaviour.
Geofencing & Geoframing
Geo-fencing and geo-framing are two forms of geolocation targeting that enable marketers to target individuals based on specific hyperlocal geolocation data. They Reach individuals at a conference, event, or workspace when you don’t have first-party data on them.
Site Targeting
This strategy allows you to choose individual websites and landing pages where you want your digital media to appear. In addition, you can serve display ads on specific websites or block sites you don’t want your digital ads shown.
Native Creative
Native creative is a creative asset type often placed on content-focused sites like news publications and appears as sponsored posts at the end of an article. Engage your audiences instead of disrupting the user experience with an ad format that fits seamlessly within its context.
Connected TV & OTT
This emerging creative channel enables targeting to any television set used to stream video over IP via an onscreen media platform. Therefore, you can reach TV viewers with video ads through emerging devices like Roku, Sling VB, and connected TV advertising.
Search Retargeting
It can expand your search strategy to display advertising with search retargeting through custom audiences created by specialized data partners, including Cross Pixel, Datonics, etc.
Website Visitor Retargeting
This targeting retargets users that were on your website. This tactic can be used in retargeting for Medical companies (among others) restricted from retargeting on Google due to privacy policies.
Talk With Us About Programmatic Advertising Management
Schedule a free 30-min discovery call with Ollo Metrics and make sense of your digital marketing.
We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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