WebRezPro Users - Connect the Dots Between Booking Revenue and Google Ads Campaigns. A Hospitality Industry Case Study
- 6 min read
Background
WebRezPro is a standard online booking software for hospitality companies such as hotels, inns, and everything in between. But, just like many other industry-specific software platforms, it has its limitations. When it comes to integrating with other popular software tools like Google Analytics, Google Ads, or Meta Ads, WebRezPro simply did not want to do it.
This presents a roadblock when it comes to retrieving marketing data: without critical booking and customer data flowing into Google Analytics and ad platforms, there is an inevitable disconnect between the cost of marketing and its return-on-investment. Not just that, but it stalls smarter data-driven decisions because we can’t clearly see the top audience segments and results per campaign.
Strategy
After Ollo Metrics experienced this issue while working with WebRezPro, we decided to build a custom integration for WebRezPro, to allow it to integrate with other platforms. We built multiple custom scripts to allow hospitality companies to see all of the booking revenue data in Google Analytics 4 and ad platforms such as Google Ads & Meta Ads. This integration also allowed us to get clearer insight into the target audience for even better informed business decisions in the future.
Now, we’ve used this integration working with multiple hospitality clients and offer it to anyone else who wants a more direct understanding of their data, so they too can make smarter data-driven decisions. Clients only need to be operating WebRezPro and have access to their Revenue Tracking in Google Analytics & Google Ads, but we take care of the rest.
Results : Hospitality Industry
WIN #1
GA4 + WebRezPro – Online booking revenue synced with Google Analytics 4
WIN #2
Ad Platforms + WebRezPro – Online booking revenue synced with Google & Meta Ads
WIN #3
Detailed Breakdowns – Clearer connection between revenue & advertising costs, for easily calculated ROAS & ROI
See what our WebRezPro clients are saying
Ollo Metrics is a wealth of knowledge and a wonderful resource for our small marketing team.
The most valuable asset for me has been their expertise within the analytical side of Google AdWords, providing high quality reports which I can directly utilize in my overall marketing strategies.
Ollo Metrics is a wealth of knowledge and a wonderful resource for our small marketing team.
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