How Body Energy Club Brought the Success of Their Retail Stores to eCommerce

Body Energy Club is committed to providing its health-conscious customers access to a variety of vitamins and supplements, healthy grab n’ go food options, and a custom-smoothie bar for in-store customers. Founded in 2002 in Vancouver, BC, Body Energy Club has grown to over 10 store locations across North America including an eCommerce site.

Challenge

Body Energy Club’s retail locations are well known from Vancouver to Los Angeles for their delicious smoothies, healthy bowls, vitamins, and supplements. However, they were still relatively new to the online space, so they sought the help of Ollo Metrics to help build a systematized and scalable eCommerce strategy.

After five months of working together, we were able to scale their PPC search and shopping campaigns while maintaining a quarterly 334% Avg. Return on Ad Spend (ROAS), helping them increase their overall eCommerce site revenue by 69%.

Solution

We solved this by…

  • Google search, display, and dynamic retargeting ad campaigns
  • Priority-based Google shopping ad campaigns
  • Digital marketing training, systems, and support for the BEC marketing team
  • Content strategy consulting, systems, and keyword research
  • Custom analytics dashboards to measure which products, channels, and campaigns were generating the highest ROI

Results

69%

Increase in YOY eCommerce revenue

334%

Return on Ad Spend for Search & Shopping Campaigns

9%

Increase in YOY Average Order Value

"Warren and Charles at Ollo Metrics have been super helpful in growing our eCommerce store. They show the ROI of all the campaigns we run and help out whenever we have questions or need guidance on something. I've learned a ton from working with them and highly recommend their services."

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