How Performance Max and a Consistent Promotional Strategy Grew Revenue for California Import Parts

In Q2 of 2024, Ollo Metrics began working with California Import Parts (CIP1) to help drive targeted traffic to their key product offerings and increase overall ecommerce sales. CIP1, a well-established name in the classic Volkswagen parts industry, needed a campaign strategy that would amplify their digital presence and connect with both new and returning customers.

Our team developed a comprehensive campaign approach, leveraging Google, Meta and Bing to highlight CIP1’s top-performing products and seasonal promotions. We worked closely with their team to understand their customer base and mapped out customer journeys that guided users from discovery to purchase.

By creating tailored ad funnels for specific audience segments, we implemented a full-funnel marketing campaign that included product-focused landing pages, dynamic retargeting, and audience-specific messaging. The result was a cohesive campaign strategy that not only increased traffic and engagement but also drove measurable conversions for CIP1’s most important product categories.