How Capilano University Increased Online Conversions by Shifting Their Digital Advertising Strategy
Capilano University is a teaching-focused public university based in North Vancouver, Canada. They are nationally and internationally recognized for liberal arts, professional, and career programs which lead to degrees, diplomas, and certificates.
Every year CapU launches an extensive marketing campaign to boost brand awareness and drive online conversions from interested prospective students. They began working with Ollo Metrics in mid-2020 to manage all aspects of their digital marketing including Paid Digital Ads, CRO, Analytics, and SEO.