How Hubly Built a Predictable Customer Acquisition System and Sold Their SaaS Business

In 2023, the venture capital landscape shifted dramatically, with a significant reduction in capital deployment across early-stage startups. Rather than pursue another fundraising round in a constrained investment climate, Hubly made the strategic decision to bootstrap the business toward cash flow positivity. This involved restructuring the company and phasing out its internal sales and marketing teams.

As part of this shift, Hubly transitioned to a product-led growth model but needed support to build a scalable, predictable customer acquisition strategy using digital channels. Previously, marketing relied heavily on conferences, webinars, and sales development — all of which were costly, time-intensive, and difficult to scale. While the product was gaining traction, acquisition remained inconsistent and lacked a repeatable, data-driven approach.

Key Challenge:

  • Shifting to a product-led growth model with limited historical performance data
  • No internal marketing team and constrained budget for paid media or content creation
  • Existing acquisition channels (events, SDRs, webinars) were high-cost and low-ROI
  • Lack of visibility into full-funnel performance—from impressions to trial sign-ups
  • Elevated initial Cost-Per-Lead (CPL) with no clear benchmarks for optimization

Solution

We partnered with Hubly to build a full-funnel, data-driven digital strategy focused on cost-efficiency, brand visibility, and lead generation.

Google Ads Campaigns Across the Funnel

  • Launched campaigns across Google Search, Display, and YouTube
  • Targeted high-intent keywords and leveraged custom intent and affinity audiences

YouTube Demand Generation with AI Video

  • Produced and tested pain-point-driven video content tailored to financial advisory teams
  • Leveraged AI-generated avatar videos using Synthesia to rapidly create engaging, targeted content
  • Built remarketing funnels to nurture interest and drive return traffic

LinkedIn for Founder-Led Testing & Awareness

  • Boosted founder content to test messaging quickly and identify high-performing language
  • Used engagement insights to inform creative direction for Google and YouTube ads

Rapid A/B Testing Across Ads and Landing Pages

  • Ran monthly creative and messaging tests to refine audience targeting
  • Optimized landing page journeys and recommended a free trial sign-up model to boost conversions and reduce drop-off.

Results

Within just few months of launching Google Ads, Hubly saw significant digital marketing performance improvements:

▲ 108%

Increase in New Website Users (YoY: 2024 vs 2023)

▲ 88.5%

Growth in Trial Sign-ups and Demo Requests

▼ 41%

Reduction in Overall Cost Per Lead (CPL)

290,000+

Impressions in April 2024 Alone

But most importantly, their new predictable lead generation system, using digital advertising, positioned them for a successful acquisition opportunity.

What Our Clients
Have to Say

The Ollo team has worked closely with Hubly over the last six months in helping us design and deploy our digital marketing plans and turn on our funnels on LinkedIn and Google. Their team is collaborative, has templates for everything and provides results. I would recommend them to any company that needs help launching their digital strategy.

Louis Retief

CEO & Co-Founder, Hubly

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