How CEFA Franchises increased their qualified leads with a full-funnel strategy.
CEFA (Core Education & Fine Arts) Franchise, established in 1998, is a leading Canadian Education Franchise Company known for its proprietary curriculum and its position as the largest and most established franchise in Canada. Unlike traditional childcare franchises, CEFA’s curriculum is the result of extensive research into global best practices in Child Care and Early Childhood Education, focusing on educating children during their most critical formative years. develop a new user experience, or increase profit margins.
Challenge
CEFA Franchises faced the primary challenge of dealing with an insufficient number of Marketing Qualified Leads (MQL). Candidates who did not meet the business criteria were polluting their sales funnel. To tackle this issue, CEFA partnered with Ollo Metrics to optimize their paid advertising, ensuring a balance between the quantity and quality of their marketing leads.
The Ollo Metrics team played a pivotal role in significantly enhancing the quality of leads for CEFA Franchises by employing specific strategies tailored to each phase of the customer journey and conducting continual A/B testing on Google, Facebook, and LinkedIn. This effort also resulted in a notable 44% reduction in the cost per lead.
Solution
We solved this by…
- Setting up advanced conversion & event tracking in Google Analytics
- Tailoring Google, Linkedin & Meta Ad campaigns to focus on the full customer journey
- Continually testing & optimizing ad creative, copy, audiences, keywords, and geotargeting
- Budget optimization across platforms, geographies, audiences, etc.
- Custom analytics reports for measurable data to identify the ideal funnel mix
Results
▲ 163%
In the number of leads (MQL) in Google ads
▲ 142%
In the number of leads (MQL) in Facebook ads
▲ 27%
In the number of leads (MQL) in LinkedIn ads
▼ 44%
In the cost per lead (Google+FB+LinkedIn average)
*July 1 –September 30, 2023
What Our Clients Have to Say
“I highly recommend Ollo Metrics for their exceptional digital marketing services. In just one year, they’ve significantly increased our qualified leads through their expertise in managing Google, Facebook, and LinkedIn ads. Their transparent analytics, dedicated collaboration, and commitment to our success make them an invaluable partner in CEFA expansion across Canada”
Simon Boserup
Franchise Recruitment Specialist, CEFA Early Learning
Talk With Us About Your Digital Marketing Needs
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We are a Digital Marketing Agency in Vancouver, BC, Canada. We specialize in Google Ads, Social Media Ads, and SEO (Search Engine Optimization). What makes us different from other agencies is that we place a heavy emphasis on marketing analytics to help connect the dots between marketing costs and revenues generated.
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