How Ollo Metrics Elevated Awareness for Georgia Wine

By leveraging audience-first strategy, regional targeting, and performance-driven media, Ollo Metrics helped the Georgia Grape and Wine Commission reach high-intent audiences and drive meaningful winery discovery across the state

Challenge

The Georgia Grape and Wine Commission needed to increase awareness and support for local Georgia wineries across multiple regions of the state.

The challenge was twofold:

Introduce Georgia wine to new audiences while reinforcing interest among existing wine enthusiasts
Drive meaningful engagement and winery exploration without relying on direct ecommerce conversions

Success would be measured by reach, engagement, and discovery behaviour, rather than immediate sales.

Solution

We solved this by implementing a full-funnel, awareness-first digital strategy designed to meet users at the discovery stage of their journey.

Our approach included:

Launching a statewide Google Ads campaign focused on awareness and exploration
Developing custom regional landing pages (North, Central, and South Georgia) to localize the experience
Targeting high-intent lifestyle audiences, including wine lovers, food enthusiasts, travelers, and event planners
Optimizing toward winery destination clicks as the primary success metric
Using weighted goal values to optimize for high-value conversions
Building custom dashboards to assess performance and inform strategic decision making

This strategy allowed users to explore Georgia wineries naturally, based on their region and interests.

Results

The campaign successfully delivered strong awareness and engagement outcomes across Georgia:

659,056

Impressions, driving statewide visibility for Georgia Wine

4.13%

Click-through rate, outperforming typical awareness benchmarks

27,472

Clicks at an efficient $1.09 average CPC

5,977

total conversions, with 5,867 winery destination clicks, demonstrating strong discovery intent

Audience insights revealed the strongest engagement from female users, ages 55+, and top household income segments, validating Georgia Wine’s positioning as a premium lifestyle experience.

What Our Clients Have to Say

I have changed verticals but still use the great team at Ollo. Ever since engaging Ollo for my winery client we have seen major increases in both foot traffic and sales. Ollo is helping us close out 2023 with a bang!

Russell Sauve

Marketing Director, Georgia Grape and Wine

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