How Kintec Shifted Sales Channels During the Provincial-Wide Shut Down
Kintec: Footwear + Orthotics has been fitting British Columbian’s with footwear, bracing and custom orthotics since opening their doors in Vancouver in 1991. They now have 11 locations that reach across the Lower Mainland as well as an e-commerce site that serves Canadians nation-wide.
In early 2020, Kintec hired Ollo Metrics to help their in-house marketing team with digital marketing strategies to drive business to their e-commerce store and bricks & mortar locations. Then COVID-19 happened.
When the COVID-19 pandemic forced the province to shut down all non-essential businesses, it put Kintec in a tough spot. Their hands-on, custom-fitted footwear approach had to shift, but still deliver the same results to help people stay active.
So while their internal team went to work making accommodations for reopening, including their new One2One program, Ollo Metrics helped them aggressively pivot demand to their e-commerce website.
In Q2 of 2020, we scaled up their Google Ads account while maintaining an 869% Return on Ad Spend (ROAS). By using a mix of Dynamic Campaigns, new keyword research, and website optimization, we were able to decrease Cost Per Click by 58% and decrease Bounce Rate from Google Ads by 94%.
Over the course of the three months, from Google Ads traffic alone, Kintec saw their E-commerce Conversion Rate increase by 536% and Total Revenue increase by 1,826% year-over-year.
We solved this by…
Return on Ad Spend
Decrease in Cost Per Click
Decrease in Bounce Rate
Increase in E-commerce Conversion Rate
Increase in Revenue
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