How Kintec Shifted Sales Channels During the Provincial-Wide Shut Down

Kintec: Footwear + Orthotics has been fitting British Columbian’s with footwear, bracing and custom orthotics since opening their doors in Vancouver in 1991. They now have 11 locations that reach across the Lower Mainland as well as an e-commerce site that serves Canadians nation-wide.

In early 2020, Kintec hired Ollo Metrics to help their in-house marketing team with digital marketing strategies to drive business to their e-commerce store and bricks & mortar locations. Then COVID-19 happened.

Challenge

When the COVID-19 pandemic forced the province to shut down all non-essential businesses, it put Kintec in a tough spot. Their hands-on, custom-fitted footwear approach had to shift, but still deliver the same results to help people stay active.

So while their internal team went to work making accommodations for reopening, including their new One2One program, Ollo Metrics helped them aggressively pivot demand to their e-commerce website.

In Q2 of 2020, we scaled up their Google Ads account while maintaining an 869% Return on Ad Spend (ROAS). By using a mix of Dynamic Campaigns, new keyword research, and website optimization, we were able to decrease Cost Per Click by 58% and decrease Bounce Rate from Google Ads by 94%.

Over the course of the three months, from Google Ads traffic alone, Kintec saw their E-commerce Conversion Rate increase by 536% and Total Revenue increase by 1,826% year-over-year. 

Solution

We solved this by…

  • Extensive keyword and competitive research
  • Scaling ROI-positive Google campaigns with real-time data
  • Using Dynamic Search Ads to find new opportunities and lower cost per click
  • Creating relevant ad campaigns with language sensitive to the current pandemic climate
  • Optimizing website content and organization for seamless user experience and engagement
  • Custom analytics dashboards to measure data weekly during the volatile COVID-19 market

Results

Year-over-year

869%

Return on Ad Spend

58%

Decrease in Cost Per Click

 94%

Decrease in Bounce Rate

 536%

Increase in E-commerce Conversion Rate

 1,826%

Increase in Revenue

"The team at Ollo Metrics was instrumental in helping Kintec shift sales channels during the Provincial-wide shut down. Through regular conversations with Warren, Charles and Lauren, Kintec was able to adapt our communication promptly to ensure our messaging was relevant. Kintec was able to see immediate results both in number of on-line sessions and sales. Ollo Metrics constantly goes above and beyond our expectations. I highly recommend their service."
229.6%

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Summary