How Meridian RV Changed Their Strategy to Reach New Customers and Maximize ROI

Meridian RV is a family-owned and operated RV dealership that has served the Port Coquitlam and 100 Mile House communities since 1967. Their dealership and service centre has extremely knowledgeable salespeople to guide you through your RV search, as well as some of the best technicians in the industry ready and able to repair your trailer or RV to factory standards.

Challenge

Meridian RV has a great long-standing relationship with their customer base. Still, with growing competition each year, they needed help with reaching new customers who are doing most of their research online. They reached out to Ollo Metrics to assist with their online presence and advertising.

After just a short time working together, they saw a 258.4% Return on Investment with their Google Ads campaigns. This, paired with Facebook and Instagram Advertising, helped drive a 59% year-over-year increase in brand new website visitors during their peak summer months, allowing them to scale their advertising efforts profitably.

Solution

We solved this by…

Marketing strategy consulting, systems, and keyword research
Google search, display, and retargeting ad campaigns
Social media advertising and custom audience optimization
SEO auditing, data aggregation, and reputation management
Custom analytics dashboards to measure which products, channels, and campaigns are generating the highest ROI

Results

18%

Lead Conversion Rate on Google Ads Search Campaigns (14.4% Non-Branded)

258.4%

Return on Investment with Google Ads

59%

Increase YOY in NEW website visitors

What Our Clients Have to Say

“Working with the Ollo Metrics team gives me full confidence that our online presence is being optimized and well cared for. They’re quick to answer questions and get our campaigns live. They also help me see the exact ROI of our ad spend so that we can better plan our budgets. I’m extremely happy with our results so far!”

Chris Ramsay

Co-Owner, Meridian RV

Talk With Us About Conversion Rate Optimization

Schedule a free call with an Ollo Metrics’ Expert and take control of your digital marketing.

Ollo Metrics is a digital marketing agency in Vancouver, BC, Canada. We specialize in digital marketing, marketing analytics dashboards, and corporate training to help you understand your online marketing opportunities. When working with us you will make informed decisions and connect with your customers in new, more effective ways.