How Meridian RV Changed Their Strategy to Reach New Customers and Maximize ROI
Meridian RV is a family-owned and operated RV dealership that has served the communities surrounding Port Coquitlam and 100 Mile House since 1967. Their dealership and service centre has extremely knowledgable sales people to guide you through your RV search as well as some of the best technicians in the industry ready and able to repair your trailer or RV to factory standards.
Challenge
Meridian RV has a great long-standing relationship with their customer base, but with growing competition each year, they needed help with reaching new customers who are doing the majority of their research online. They reached out to Ollo Metrics to assist with their online presence and advertising.
After just a short time working together, they saw a 258.4% Return on Investment with their Google Ads campaigns. This paired with Facebook and Instagram Advertising helped drive a 59% year-over-year increase in brand new website visitors during their peak summer months allowing them to profitably scale their advertising efforts.
Solution
We solved this by…
- Marketing strategy consulting, systems, and keyword research
- Google search, display, and retargeting ad campaigns
- Social media advertising and custom audience optimization
- SEO auditing, data aggregation, and reputation management
- Custom analytics dashboards to measure which products, channels, and campaigns are generating the highest ROI
Results
Lead Conversion Rate on Google Ads Search Campaigns (14.4% Non-Branded)
Return on Investment with Google Ads
59%
Increase YOY in NEW website visitors
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