How MNP Increased Leads by Changing Their Messaging and Optimizing a Key Landing Page

MNP ‘ease’ is a Canadian based accounting service that saves business owners time and simplifies their bookkeeping.

After introducing MNP ‘ease’ to their current client base, MNP wanted to reach new audiences so that they could increase awareness of ease and generate qualified leads.

Ollo Metrics worked with the MNP marketing team to create a new landing page, set up conversion tracking, and launch a multi-platform paid advertising campaign with a unique message.

Challenge

While MNP ease had received positive feedback from current clients, it was still relatively unknown in the market. The MNP team needed a better way to communicate its value in a way that was authentic, impactful, and relevant.

MNP engaged Ollo Metrics to help make a swift turn with their campaign, focusing less on the features of the product itself and more on pain points and aspirational identity of the end user.

The Ollo Metrics team used audience and keyword research, copy testing, ad creative testing, heatmaps, and visitor recordings to optimize MNP’s digital campaign and increase their website conversions and leads.

Solution

We solved this by…

Competitor, audience, industry, and keyword research
Conversion rate optimization methodologies on a new landing page
Conversion tracking on micro & macro events through Google Tag Manager
Key messaging centred around pain points and the audience’s aspirational identity
A/B testing on multiple ads to find winning copy and ad creative combinations
Full-funnel budget optimization between platforms and audiences
Continuous optimization of keywords, audiences and copy to improve performance

Results

18%

Increase in website sessions

78%

Decrease in bounce rate

31%

Increase in goal completion rate

151%

Increase in Facebook Ads conversion rate

What Our Clients Have to Say

“Working with the Ollo Metrics team has been revolutionary for MNP. Like most businesses, the advent of COVID-19 required our Firm to quickly adopt a digital-first approach. The team at Ollo Metrics has worked seamlessly with our regional and national marketing mangers across Canada to help migrate, build, and execute many of our marketing campaigns. The energy, enthusiasm, and incredible results that they consistently deliver is the foundation for the many strong relationships they have built within MNP. I truly enjoy working with Warren and Natasha, and they have become an integrated part of my national marketing group. They have earned our trust, and established themselves as critical partners with MNP for the foreseeable future.”

Cara Henry

National Marketing Manager, MNP LLP

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