How Pacific Sands Beach Resort Increased Their Online Bookings By Revamping Their Digital Marketing Strategy
Pacific Sands is a renowned beachfront resort located in the popular tourist destination, Tofino, BC.
With stunning ocean views, luxurious accommodations, and a wide range of amenities, Pacific Sands has established itself as a premier destination for travellers seeking a relaxing and unforgettable experience.
Challenge
Pacific Sandsā current analytics setup didnāt allow them to see their online booking system data in Google Analytics and their ad platforms like Google Ads & Meta Ads (Facebook & Instagram).
The resort was struggling during the off-season to maintain a steady stream of online bookings and needed to reach their target audience with creative offers that would increase bookings at a profit.
Ollo Metrics collaborated closely with Pacific Sands marketing team to build a digital strategy that targeted multiple stages of their customer journey across key audience segments. By implementing this strategy, we helped Pacific Sands achieve a 23% increase in Online Bookings and a 29% increase in Online Revenue from Bookings.
We revamped the brandās Google Ads structure, brought in rigorous ad testing, and incorporated new tactics like Meta & YouTube Remarketing Ads into the mix. These efforts led us to successfully achieve a 22% increase in website sessions and a 19% increase in website conversion rate.
Solution
We solved this by…
- Building a custom integration to measure dynamic booking values through WebRezPro, their online booking system
- Conducting thorough keyword research to find high-value keywords
- Tailoring and optimizing campaigns with a focus on the consumer journey
- Expanding reach and visibility by restructuring their Google, YouTube and Meta ads copy
- Continually testing & optimizing ad creative, copy, audiences, keywords, and geotargeting
Results
ā² 22%
In Website Sessions
ā² 19%
In Website Conversion rate
ā² 23%
In Online Bookings
ā² 29%
In Online Revenue from Bookings
What Our Clients Have to Say
āI have the pleasure of working with Warren, KristĆna, and Kelly on a monthly basis. Focussing on digital advertising in the forms of paid search, display, video and social campaigns. They are immensely knowledgeable and up-to-date on marketing best practices and trends. However, the most valuable asset for me has been their expertise within the analytical side of Google AdWords, providing high-quality reports which I can directly utilize in my overall marketing strategies. What started as a small analytics contract has turned into a year-long paid advertising contract, and I foresee many more partnerships down the road. Thanks team!ā
Markus McRurie
Marketing Director, Pacific Sands
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