How PRE Therapy Increased New Patient Reach by focusing on Search Engines

PRE Therapy is a multi-disciplinary therapy clinic, including massage therapy, kinesiology, and physiotherapy. Their unique approach and excellent patient experience have earned them a ton of praise in online reviews and their social media following.

With locations Burnaby & Kitsilano, PRE Therapy is looking to bring a new, fresh perspective to pain relief and body optimization to more people in the greater Vancouver area.

Challenge

With an established clinic in Burnaby and a new clinic in Kitsilano, PRE Therapy was looking to reach more people and improve the effectiveness of their website. After seeing results with a strong social media presence, referrals and reviews, they realized that search engine marketing and website SEO was a gap in their strategy. They turned to Ollo Metrics to build a search advertising strategy, setup their web analytics, and improve their website and local SEO.

In just 5 months of working together, we were able to scale up their non-branded search campaigns while maintaining a 308% Return on Ad Spend (ROAS), and increasing new website visitors by 80% year over year. 

By working on their website SEO and content organization in parallel with the advertising, their website Bounce Rate decreased by 67%.

Solution

We solved this by…

  • Improving SEO for valuable, highly-searched keyword terms
  • Google search, dynamic search, and display ad campaigns
  • Optimizing website content and organization for improved user experience and engagement
  • Conversion rate methodology on key landing pages
  • Digital marketing training, systems, documentation and support
  • Custom analytics dashboards for measurable data to profitably scale their marketing campaigns

Results

308%

Return on Ad Spend 

(non-branded)

80%

YOY Increase in New Website Users

67%

Decrease in Website Bounce Rate

"SEO and digital marketing can be confusing and I am very grateful to have stumbled across this team. Professional, effective, and strategic are the 3 words that come to mind when it comes to their approach and has helped elevate my business immensely. If you are looking to find the right SEO team to take your business to the next level, I highly recommend checking out Ollo Metrics out!!"
229.6%

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Summary