The Conversion Rate Optimization Agency That Fixes What Happens After the Click
Most ad agencies stop at the click, and most CRO shops never see where your traffic comes from. Ollo Metrics connects both, with research, testing, copy, design and development that turn more of your visitors into leads, bookings and revenue.
Get More From the Traffic You Already Have
Get More From the Traffic You Already Have
Getting more traffic isn’t always the answer.
If you’re already investing in SEO/AEO, Google Ads, social media or other marketing channels, improving what happens after the click makes every marketing dollar work harder for you.
Conversion rate optimization, or CRO, is the process of understanding what stops website visitors from taking action, improving those experiences, and measuring whether the changes actually increase leads, bookings or sales.
Because we also manage paid ads and SEO/AEO for most of our clients, we see the whole journey, from what a click costs to whether it turns into revenue.
Brands We've Worked With
Is Your Website Losing Customers After the Click?
Is Your Website Losing Customers After the Click?
Your marketing might be doing its job. The problem could be what happens when people reach your website.
You may have a conversion problem if:
- You're getting traffic, but not enough leads, bookings or sales.
- Your ads perform well until people reach the landing page.
- Visitors drop off before finishing forms or booking flows, and you don't know why.
- Your team makes website changes without knowing whether they work.
- You're spending more on ads to make up for weak conversion rates.
You shouldn’t have to guess why your website isn’t converting.
We’ll help you understand what visitors are doing, where conversions are getting lost, and which improvements to prioritize.
The Right CRO Strategy to Turn More Clicks Into Customers
There isn’t one button colour, headline formula or CRO “best practice” that works for every website.
CRO Audit & Opportunity Analysis
We review your website, conversion funnel, messaging, user experience and data to find friction and identify your highest-priority conversion opportunities.
Analytics, Conversion Tracking & Funnel Analysis
We analyze how visitors move through your website, where they drop off and which pages, channels and behaviours are tied to conversion.
Heatmaps, Session Recordings & User Behaviour Analysis
Heatmaps and session recordings show us how real visitors click, scroll, navigate and get stuck.
User Testing & Surveys
User testing and surveys help us understand what visitors find confusing and what may be stopping them from converting.
Landing Page Optimization: Design, Copy & Development
We turn CRO findings into stronger landing pages, messaging, user experiences and even ads.
A/B Testing & Experimentation
When your traffic supports it, we turn high-priority ideas into clear A/B tests and with statistical significance.
Results Speak Louder Than Promises
Results Speak Louder Than Promises
CRO CASE STUDY: Pacific Sands Beach Resort
12 months of testing, measured in bookings, not clicks.
Ollo Metrics introduced a hypothesis-driven CRO testing program across the Pacific Sands website, targeting the homepage, package pages and booking journey.
+40%
Bookings for a Premium Suite
After we gave the 2-bedroom hot tub suite a spot in the homepage carousel, its bookings rose 40% compared with the previous period.
2.6×
Higher Click-to-Booking Rate
Featuring the Lighthouse Suite instead of the most-clicked suite brought in visitors who were far more likely to book.
A "Top Performing" Widget That Wasn't
Repeatable Lift From Carousel Placement
What We Learned
Placement
Specific suites beat generic categories
Featuring desirable suites outperformed broad room types.
Checkout
More clicks didn't mean more bookings
Sticky bar copy lifted clicks 34%, but led to friction during the booking process.
Email
The popup earns its place
The subtle pop-up drove nearly 4× more newsletter sign-ups, so it stayed.
We’re Not Your “Typical” CRO Agency
| Typical ad agency | Typical CRO agency |  Ollo Metrics | |
|---|---|---|---|
| Marketing Context | ✓ Sees where traffic comes from | ✕ Treats CRO in isolation | ✓ Traffic and page fixed together |
| The Website | ✕ Stops at the click | ✓ Optimizes pages and funnels | ✓ Optimizes pages and funnels |
| Implementation | Hands off to your web team | Hands over recommendations | Designs, writes and builds the improvements |
| Measurement | Clicks and cost per click | Test metrics | Leads, bookings and revenue |
| Reporting | Platform dashboards | Whether a test won | What we learned and what should happen next |
How Our CRO Process Works
Review the website, data, customer journey and available behavioural insights.
Separate high-impact opportunities from changes that are unlikely to move the needle.
Turn findings into stronger messaging, UX, landing pages and conversion paths.
Test where traffic allows, and track the impact on leads, bookings and revenue.
Use every result, positive, negative or neutral, to make the next decision smarter.
Not sure where to start?
Get Your Online Report Card
Meet Your Conversion Optimization Team
CRO isn’t just analytics. And it isn’t just A/B testing. The strongest conversion improvements often require several disciplines working together.
At Ollo Metrics, your CRO strategy can bring together analytics experts, strategists, copywriters, designers, developers and digital marketers to understand the problem and turn what we learn into real improvements.
Our head office and most of our core team are in Vancouver, BC. Our team speaks at PPC Hero Conf and SocialNext and teaches digital marketing at Jelly Academy.
Warren Thompson Lead CRO Strategist Co-Founder & CEO
Nearly two decades turning marketing into measurable revenue. Teaches at BrainStation and Jelly Academy. Speaks at PPC Hero Conf and SocialNext.
Pranav Patil Technical CRO Director Director, Client Services & Performance
Leads analytics, tracking and performance, connecting data from ad platforms to on-site conversions.
A Yeong Kim CRO Design Lead Creative & UX Design Lead
Designs the landing pages and test variants. Holds a diploma and bachelor's degree in Visual Communication Design and Visual Art.
Don't Just Take Our Word For It
Our clients trust us to dig into the data, ask the right questions and recommend what makes sense for their business — even when the answer isn’t simply “do more marketing.”
We’ve been highly impressed with Ollo Metrics. Their data-driven approach provides clear insights, ensuring every dollar is well spent. They take the time to understand our brand and audience, tailoring campaigns to align perfectly with our voice and goals. Excellent communication and great people to work with. Highly recommend.
Ollometrics has been nothing short of outstanding — professional, creative, and truly an extension of our in-house team. Their strategic thinking, innovative execution, and genuine care have driven measurable growth in engagement, brand awareness, and ROI. I couldn’t recommend them more highly.
The team at Ollo Metrics have a unique talent set that allows them to take full advantage of our digital assets whether it be social media, search engine or the web. Not only are they professional & creative, they really understand the business case behind what they are doing.
We Believe in Honest Partnerships
Start With a $500 Report Card
See where your biggest opportunities are before committing to a larger program. It’s credited to your contract, and if you’re not happy, we refund it.
Evidence Over Opinions
We don’t start by randomly changing headlines or copying a CRO checklist. We start with your goals and data, and find out what your customers actually do.
Use the Right Method for the Problem
Not every website needs an A/B test. There’s no traffic minimum: with lower traffic we use research and direct fixes, and with higher traffic we test.
Full Transparency
You’ll know what we’re recommending, why it matters and what happened after the change. No black box.
Frequently Asked Questions
Conversion rate optimization, or CRO, is the process of improving a website so a greater percentage of visitors take a meaningful action.
Depending on your business, that could mean submitting a lead form, booking an appointment, requesting a quote, making a purchase or completing another important step.
CRO uses data, customer research, user experience improvements and testing to understand what prevents people from converting and what changes may improve results.
Conversion rate = conversions ÷ visitors × 100. For example, 30 bookings from 1,500 visitors is a 2% conversion rate.
A CRO agency helps businesses understand why website visitors are or aren’t converting and identifies opportunities to improve performance.
That can include analytics and funnel analysis, conversion tracking, heatmaps, session recordings, surveys, user testing, landing page optimization, copywriting, design, development and A/B testing.
At Ollo Metrics, we can help with both the research and the implementation so insights don’t get stuck in a report.
A CRO audit is a structured review of your website designed to identify barriers to conversion and opportunities to improve performance.
Depending on your website and available data, that can include analytics, conversion funnel analysis, conversion tracking, landing pages, forms, messaging, mobile experience, heatmaps and session recordings.
The goal is to turn the findings into a prioritized roadmap rather than a long list of disconnected recommendations.
Most clients start with our $500 Online Report Card, which includes a preliminary CRO audit.
A website can receive plenty of traffic and still struggle to generate conversions if visitors experience friction, don’t understand the offer, don’t trust the business, can’t find the information they need or aren’t sure what to do next.
Traffic quality can also be part of the problem.
A CRO audit looks at both the visitors reaching your website and what happens after they arrive to identify where the biggest opportunities may be.
You don’t need a massive website to benefit from conversion rate optimization.
CRO includes much more than A/B testing. Analytics, heatmaps, session recordings, usability improvements, surveys and user testing can all uncover valuable opportunities on lower-traffic websites.
A/B testing does require enough traffic and conversions to produce useful results, so we recommend experimentation only when it makes sense for your website.
A/B testing compares different versions of a webpage or page element to determine which performs better against a defined conversion goal.
For example, we might test different messaging, layouts, calls to action or content placement. Visitors are split between the variations and their behaviour is measured.
When the test has enough reliable data, the results can help determine whether the change improved the outcome and what we should learn from it.
Yes. Our team can support the strategy, copywriting, design and landing page development needed to implement CRO recommendations, as well as analytics and A/B testing when appropriate.
That means you can move from identifying the opportunity to actually improving the experience without coordinating several different providers.
SEO/AEO helps more of the right people find your website. CRO helps more of the people who reach your website become customers. They solve different parts of the same growth problem.
If SEO/AEO increases traffic but your website converts poorly, much of that opportunity can be lost. If CRO improves your website but very few people find it, there may not be enough traffic to generate meaningful growth. Strong digital marketing considers both acquisition and conversion.
It’s covered by our 100% happiness guarantee. If you’re not happy, we refund the $500.
Stop Guessing Why Your Website Isn’t Converting
Stop Guessing Why Your Website Isn’t Converting
You’re already investing time and money to bring people to your website. Let’s figure out what happens next.
During the call, we can:
- Talk through your conversion goals and where visitors may be dropping.
- Review the data and insights you already have.
- Identify your biggest CRO and landing page opportunities.
- Discuss whether research, testing or quick fixes make the most sense.
- Decide together whether the $500 Report Card is the right next step.
No hard sell. Just a useful conversation about what may be holding conversions back and what we’d investigate first.