Pay-Per-Click Advertising (PPC)
Pay-Per-Click (PPC) advertising is a foundational piece of most digital marketing programs. With paid search campaigns, you are able to target potential customers based on specific searches, online behaviour, or interests and deliver targeted ads that promote your products and services.
Deliver Relevant Ads and Avoid Mistakes
Pay-Per-Click Advertising (PPC) with Google Ads allows you to turn on the taps quickly to boost your marketing efforts. There are multiple forms of PPC ads which Google offers including Search Ads, Image Display Ads, Video Ads, and Universal App Campaign Ads.
Google’s advertising platform is very complex and small mistakes can cost your business thousands of dollars (almost every new client we talk to has the same story!). We’ve been managing campaigns and teaching marketers about Google Ads for over 10 years and we will make sure that you don’t make the same mistakes that we see so often.
Your Paid Traffic Plan
1. Clarify Your Goals
We’ll meet to identify what you want out of your paid search strategy. We’ll set a budget, determine our short and long-term goals and get started.
2. Structure Your Campaigns
We’ll then get to work building a strategy that leverages the latest paid search platform tools and gives you your highest return on investment.
3. Growth and Optimization
Finally, we’ll review your progress each month with you in your custom dashboard and optimize our strategy to get a greater return.
PPC Services at Ollo Metrics
Talk With Us About Your PPC Strategy
Book a free strategy session with an Ollo Metrics’ guide and take control of your digital marketing today.