Social Media Advertising

Social media is now primarily a pay-to-play game. Simply hiring a coordinator to post daily without a planned promotion strategy is a waste of time and money. The good news is, platforms like Facebook, Instagram, Twitter, and LinkedIn offer extremely targeted and cost-effective advertising options to boost your important posts and connect with valuable customers.

Engage Your Audience With Social Ads

Social media advertising goes far beyond the “promoted post”. Facebook has an advanced advertising backend that allows you to run multi-variant testing to highly targeted demographics and interests. Use paid campaigns on Facebook, Instagram, Twitter, and LinkedIn to reach your audience where they hangout and find out which messages resonate with them.

Your Social Media Advertising Plan

1. Build Audiences

We’ll import your customer lists into Facebook’s ad platform, use a pixel to target website visitors, and create lookalike audiences that will be likely to engage with your product or service.

2. Create Targeted Ads and Posts

Next, we’ll create targeted campaigns which A/B test ad variations, creative, and audiences. This improves your conversion rates and maximizes the effectiveness of your budget. It also help you learn more about your customers.

3. Measure and Retarget

We’ll double down on the best performing ads and repeat the process of testing to keep increasing the value of each new visitor to your site. We’ll also use retargeting ads to re-engage people and drive conversions on your products.

Paid Social Services at Ollo Metrics

Social Media Advertising Services
The paid social services we offer are designed to get you the most value based on industry-accepted best practices and approaches that we’ve tested with our clients. Please contact us if you have any questions or would like more information on the following services:
  • Facebook Advertising
  • Instagram, Twitter, LinkedIn Ads
  • Sponsored Posts and Stories
  • Retargeting Ads
  • Dynamic Product Ads
  • Audience Insights

Talk With Us About Social Media Ads

Book a Free 15 Minute Discovery Session with an Ollo Metrics’ Expert Today.