How Cutie Pie Wax Bar Grew New Client Bookings With SEO & Digital Advertising
By combining SEO-driven service page development, conversion rate optimization, and properly structured paid campaigns, Ollo Metrics helped Cutie Pie Wax Bar grow organic discovery, close tracking gaps, and turn more website visitors into booked appointments.
Challenge
Cutie Pie Wax Bar had built a loyal local following across their three North and West Vancouver locations, earning a strong reputation as one of the North Shore’s top beauty destinations.
The opportunity was twofold:
- Expand their organic search presence by optimizing service pages for waxing, laser hair removal, lash lift, spray tan, and nails, capturing high-intent local clients actively searching for their services
- Drive consistent new client acquisition through paid media, with clean tracking and attribution in place to measure true performance and scale what was working
- Strengthen their local SEO presence and Google Business Profile to improve visibility in map pack results and capture clients searching nearby
Success would be measured by growth in organic sessions, stronger paid media attribution, and a measurable increase in new client bookings.
Solution
Our approach included:
Optimizing service pages across all of Cutie Pie Wax Bar’s core offerings – waxing, Brazilian waxing, laser hair removal, lash lift, spray tan, and nails for local search intent and booking conversion
Executing on-page and technical SEO improvements to strengthen the site’s organic authority and capture high-intent searches across the North Shore
Implementing conversion rate optimization (CRO) across key pages to reduce friction in the booking journey and turn more visitors into appointments
Fixing tracking infrastructure to ensure branded search volume and key conversion actions were accurately captured across all paid campaigns
Launching and managing paid campaigns across Google, Meta, and TikTok, all structured to target new users and drive first-time bookings
Optimizing their Google Business Profile and implementing a structured review and referral program – generating 500+ verified reviews in under 6 months and significantly strengthening their local search presence
Results
The campaign successfully delivered strong growth across organic search, paid performance, and reputation building:
30.3 → 10.9
Average Google ranking improved from 30.3 → 10.9 moving Cutie Pie Wax Bar from page 3 to page 1 of Google search results
Organic Clicks up 271%
Impressions up 135%
4–8x
4–8x ROAS consistently maintained across paid campaigns on Google, Meta, and TikTok
+36.9%
36.9% more new users compared to Q1 2025, reflecting strong first-time client acquisition
500+
500+ Google reviews generated in under 6 months through a structured review and referral program
What Our Clients Have to Say
I’ve been working with this marketing company for just 3 months, and the results have been nothing short of incredible. They manage my Google Ads, SEO, referral program, and even help engage my clients in person to leave Google reviews.
Before hiring them, I had been running Google Ads myself for over 14 years, and honestly, I knew enough to know I knew nothing. With the platform constantly changing and Google advisors calling me to “help” (but really just getting me to spend more without bringing in new clients), I was feeling frustrated and stuck.
In our very first month together, they helped us get over 500 five-star Google reviews across all our locations and delivered a sky-high conversion rate of around 13%, which is unheard of in my industry. On top of that, I’ve found a renewed motivation for marketing my business, knowing it’s in expert hands.
Their communication is friendly, professional, and creative. They know their stuff and back every decision with data. They’ve gone above and beyond, especially with the Google reviews and referral program, and I can tell they genuinely care about my success.
I’d recommend them to any business looking to increase revenue and attract more clients. Working with them has been one of the best decisions I’ve made for my business.
Lindsay Brown
Owner, Cutie Pie Wax Bar
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