How Ollo Metrics Built a Full-Funnel Meta Growth Engine for Sömn
By shifting from bottom-of-funnel heavy campaigns to a balanced prospecting strategy powered by creator-led content, Ollo Metrics helped Sömn see stronger engagement through a more authentic, scalable Meta strategy.
Challenge
Sömn Home, a premium bedding brand, had been running basic boosted posts and conversion campaigns without much meaningful growth on Meta.
The challenge was twofold:
- Replace ad-hoc paid social with a structured, full-funnel campaign approach
- Build stronger audience engagement at every stage to create a more reliable path to conversion
Success would be measured by improved engagement, stronger mid-funnel performance, and more sustained growth on Meta.
Solution
Ollo Metrics solved this by rebuilding their Meta presence from the ground up; moving away from an isolated conversion push toward a more strategic, full-funnel Meta approach designed to drive scalable growth.
Our approach included:
Launching Advantage+ prospecting campaigns to reach broader, high-potential audiences
Storytelling with dynamic product ads and video creative to strengthen consideration and conversion performance
Building segmented retargeting strategies based on different levels of engagement and intent
Developing lookalike audiences based on high-value engagement signals, including video views and post interactions
Implementing this strategy allowed Sömn Home to move beyond basic paid social tactics and build a more sustainable growth engine on Meta.
Results
The campaign delivered strong performance improvements for Sömn on Meta between Q3 and Q4 2025. With a modest increase to the monthly budget, these gains reflected real efficiency and improvements, not just additional spend.
The Retention campaign was the standout performer:
Targeting existing loyal customers proved highly efficient, the Retention campaign, built around existing loyal customers, delivered an 11.39 ROAS in November 2025 and carried the account’s performance forward.
Holiday promotions created real buying momentum:
Black Friday, and Boxing Day promotions drove urgency and volume during the peak season, naturally encouraging higher average order values through bundling and tiered savings.
Top-of-funnel work kept the pipeline full:
The Audience Builder prospecting campaign ensured that lower-funnel campaigns had a steady stream of engaged audiences to convert. Without that ongoing pipeline, the Retention and Retargeting campaigns would have had less to work with during the high season.
Here are numbers across the full account:
▲ 61%
Higher click-through rate, driving higher visibility for Sömn
▲ 26%
More purchases, indicating stronger conversion outcomes
▲ 87%
Increase in ad revenue and 83% increase in ROAS, driving stronger business impact
The strongest purchase activity came from women aged 35–65+, with top household income brackets overrepresented; consistent with Sömn’s positioning as a premium lifestyle brand.
What Our Clients Have to Say
We’ve been working with Ollo Metrics for over eight months and are very pleased with both their service and the results they’ve delivered.
Julie Wu
Owner , Somn
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