How Trailside Increase their Appointment Bookings by 137% Amidst Growing Competition
Trailside Physiotherapy is a trusted, locally owned clinic network serving the Lower Mainland, British Columbia. With locations in Coquitlam, New Westminster, and now Port Coquitlam, Trailside offers a comprehensive range of services, including physiotherapy, chiropractic care, massage therapy, acupuncture, and kinesiology.
As Trailside continued to grow, they added a third clinic, expanded an existing location, and hired new therapists. With that growth also came increased competition from other clinics entering the market.
Trailside needed more than just one-off marketing tactics or campaigns. They needed a predictable patient-acquisition strategy that could support expansion and get new therapists busy quickly.
Challenge
Trailside faced challenges common in the physiotherapy industry:
- Creating a predictable number of online appointment bookings
- Balancing patient demand between three clinic locations
- Getting new physio, chiro and massage therapists busy
- Tracking online JaneApp bookings and phone calls accurately through Google Ads
- Expanding presence beyond just search results
Without reliable analytics and attribution, scaling marketing investment profitably was nearly impossible.
Solution: Smarter Analytics, Stronger Bookings
Ollo Metrics built a data-first marketing framework designed to increase brand visibility with flexibility to drive new patient bookings based on location-specific demand.
1. Online Appointment and Phone Call Tracking
We integrated JaneApp with Google Analytics to give Trailside full visibility into which campaigns and keywords generated appointment bookings. Advanced call tracking connected inbound phone leads directly to their marketing source, allowing Trailside to invest confidently in the channels driving measurable growth.
2. Location and Therapy-Specific Strategies
Media plans were strategically optimized to prioritize clinics with lower booking volumes while supporting therapists looking to grow their patient base. This approach balanced demand across all three locations, reduced scheduling gaps, and ensured new practitioners ramped up faster without oversaturating already busy clinics.
3. Google Performance Max Campaigns
Performance Max campaigns expanded Trailside’s presence across Search, Maps, Display, and YouTube, capturing patients throughout the decision journey. Powered by strong conversion data, the campaigns continuously optimized toward the highest-value bookings, helping Trailside scale patient acquisition with much more efficiency.
Results
Since partnering with Trailside Physiotherapy, the clinic has increased booking volume and improved marketing efficiency on converting new patients despite growing competition. The following reflects year-over-year performance from October 1, 2024 to September 30, 2025. All campaign data is for “Non-Branded” new patient acquisition only:
▲ 42.1%
Increase in ROAS
▼ 25.7%
Decrease in Cost per Website Conversion
▲ 137%
Increase in Appointment Bookings
▼ 55.8%
Decrease in Cost per Click
What Our Clients Have to Say
The team has been great in communicating with us and working with our website developer. And they make complicated ad/marketing terms more digestible. I can’t be more appreciative of the efforts they’ve made in building our online presence and helping us grow our business!
Tri Tran
Physiotherapist & Clinic Partner
Talk With Us About Your Digital Marketing Needs
If you operate a physiotherapy, healthcare, or multi-location clinic and want to generate more appointment bookings, improve attribution, and build a scalable patient acquisition strategy, we can help.
