How Vacation Newport Nearly Tripled Their Advertising ROAS in Two Years

Vacation Newport is an independent hospitality group in Newport, Rhode Island, with a portfolio of inns, hotels, vacation rentals, and extended-stay properties including: The Newport Lofts, East Island Reserve Hotel, Serenity Inn Newport, Town & Tide Inn, The Outlook Inn, and Paws on Pelham – Newport’s Premier Dog Friendly Inn.

They had the dream brand, stunning properties, and loyal guests, but not the visibility or control to scale direct bookings outside of OTAs.

Ollo Metrics stepped in to help them build a smarter digital strategy which they can control to fill empty rooms without reliance on OTAs.

Challenge

Vacation Newport faced challenges common in the vacation rental industry:

  • Heavy reliance on OTAs and rising commission costs.
  • Fragmented Google Ads and social campaigns with poor tracking.
  • No clear link between marketing spend and booking revenue.
  • Seasonal dips with inconsistent occupancy.

Without accurate analytics, scaling profitably was nearly impossible.

Solution: Smarter Analytics, Stronger Bookings

Ollo Metrics built a data-first marketing framework combining precision tracking, paid media, and organic visibility:

1. Revenue Tracking with WebRezPro Integration

We connected WebRezPro to Google Analytics 4, enabling full revenue attribution across the booking funnel. Now every “view room,” “check availability,” and “complete booking” event could be tracked back to its ad source, giving clear insights into campaign ROAS.

👉 Learn more in our WebRezPro + GA4 Integration Strategy Case Study.

2. Full-Funnel Google Ads & Retargeting

We restructured campaigns around the guest journey to drive more direct bookings:

  • Awareness: Performance Max and video ads targeting travel intent audiences.
  • Consideration: Dynamic search and retargeting for users viewing specific properties.
  • Conversion: Remarketing to visitors who checked availability but didn’t book.

Using real booking data from WebRezPro, Ollo Metrics optimized every campaign for true ROAS, not just clicks.

3. Local SEO & Citation Campaigns

Ollo Metrics strengthened Vacation Newport’s local visibility through Google Business Profile optimization and targeted citation campaigns across top travel and hospitality directories.
This boosted local search rankings, map visibility, and direct bookings year-round.

Results

Since we started working together with Vacation Newport, we have seen some big wins. In just two years, Vacation Newport tripled its return and doubled its booking rate, all without increasing ad spend. The following are Q3 2025 year-over-year comparisons:

▲ 168%

Return on Ad Spend (ROAS)

▲ 2.9x

Booking Rate Increase

▲ 3.6x

Total Conversions Increase

▲ 192%

Increase in Bookings

What Our Clients Have to Say

I highly recommend Ollo Metrics! Their expert Google Ads guidance has significantly boosted our engagement. Since partnering with Ollo Metrics, we’ve gained clarity and strategic direction for our campaigns. Their deep expertise in Google Ads has helped us identify and implement the right keywords, while their insightful heat maps have pinpointed key optimization points on our website. Thanks to their guidance, our Return on Ad Spend has steadily improved. Working with Ollo is a breeze—they’re incredibly organized, responsive, and highly knowledgeable.

Jocelyn Nogueira

Marketing Specialist, Landings & Vacation Newport

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